WCAP Financial is a dedicated real estate funding partner trusted by new and seasoned house flippers. The company delivers fast, reliable capital and streamlined approvals—offering funding that feels more like a strategic partnership than a traditional loan.
Seeking stronger qualified leads from both organic and paid channels, WCAP Financial aimed to expand its reach to new and seasoned house flippers but struggled to achieve consistent results with previous marketing agencies.
We took key market channels and implement a unified marketing system combining SEO, targeted Google and Meta ads, and automated nurturing campaigns. Organic content and investor-focused resources will attract high-intent traffic, while paid ads capture ready-to-fund prospects. Email automation will nurture leads at every stage, building trust and guiding investors toward WCAP’s fast, reliable funding solutions.
With social media management, we leveraged Instagram to create beautiful photo imagery of Forseti Steel knives and increase how often posts are published along with hashtag research. We followed Forseti Steel’s brand which consists of dark, low-light content, to keep the brand representation going. Showcase clips and videos were created for TikToks platform as most of the viewers are men.
The first week of increased marketing emails frequency and redesign of emails and offers saw a 3.2% rise in order rates, and each subsequent week saw further increases. To draw back visitors and build a devoted customer base, we developed segmented sections, and list of subscribers as well as new trigger flows.
We have changed to include new search phrases like “Forseti“, “Forseti Steel“, and “Damascus steel knives” in order to take advantage of the new search opportunities brought about by a rise in brand recognition via social media. Links to additional features within a category aid Forseti Steel’s knife selection.
Let’s talk business, specifically your business.
Let’s talk business, specifically your business.
