Salt Lake City's preferred Google Ads Agency for small businesses
Launch A Google Ads campaign
for $99 a month
Google Ads Campaign Management is $99 a month per campaign with two-month commitment. Offer does not include Google ad spend budget. Service for established or new campaign(s). No setup-fee for new campaign(s).
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Grow faster with Salt Lake City’s #1 Google Ads agency for small businesses
Stop wasting money on ads that don’t perform. At VANI Marketing, we help small businesses turn clicks into customers through data-driven Google Ads campaigns that actually deliver. Our strategies are built to boost your visibility, attract ready-to-buy customers, and maximize your ROI with strategic budgeting.
Connect with Customers Who Actually Convert
We don’t just get you traffic — we get you the right traffic. Every campaign is optimized to reach your ideal audience, turning more of your clicks into paying customers. Whether you’re looking for more leads, sales, or brand awareness, we make every dollar count.
Your Google Ads, Done Right from Day One
From setup and targeting to daily management, our team takes care of every step of your Google Ads campaign. You’ll get professionally managed campaigns that run efficiently, reach the right audience, and continuously adapt to deliver stronger performance.
100% Transparency
0% Guesswork
Know exactly where your marketing dollars go. With clear updates, bi-weekly calls, and detailed monthly reports, we keep you informed at every stage. No fluff, no confusion — just honest results you can see.
How it works
1. Initial Call
We start with a free consultation to learn about your business, goals, current Google Ads performance, and budget. You’ll share what’s worked, what hasn’t, and what success looks like for you. With that insight, we’ll outline a custom strategy and clear recommendations to help you get better results.
2. Google Ads Analysis
Next, we take a deep dive into your Google Ads account to evaluate every key area of the campaign. We’ll identify what’s working, what needs improvement, and where the biggest growth opportunities lie. You’ll receive clear, actionable recommendations.
3. Launch
After confirming we’re a great fit, we’ll walk you through you campaign expectations, timelines, and a straightforward quote for our Google Ads management. If everything looks good, we’ll get started on improving your campaigns.
Get More Out of Your Google Ads Management
We go beyond basic ad management.
- Data-Driven Strategy
- Ongoing Optimization
- Performance Transparency
- Dozens of campaigns managed
- Focus on Conversions, Not Just Clicks
Your Google Ads Questions, Answered!
How does Google Ads work?
Google Ads works like an auction where advertisers bid on keywords—the terms potential customers search for. But bids alone don’t determine the winners. Google also assigns each ad a Quality Score based on expected click-through rate, landing page experience, and keyword relevance. Display campaigns, which use AdSense to choose where ads appear across the Google Display Network, also rely on Relevance and Quality Score.
What makes a good landing page for Google Ads?
High-quality landing pages are essential for a strong Google Quality Score. Each page should help users quickly find what they clicked for and encourage conversions. To improve performance, match each keyword type with a landing page that fits user intent, use a clean and professional design that reflects your brand, write clear and relevant copy with a strong headline and compelling benefits, and create an easy user experience with short forms, simple navigation, and a clear call to action.
Why aren’t my Google ads showing up?
There are several reasons your Google Ads might not be showing. One common cause is low engagement—if your ads were displayed but not clicked, Google may determine they aren’t relevant to users. Another reason could be poor keyword alignment; if your keywords and ads don’t closely match, Google is less likely to display them. Finally, your ads and landing pages must also align. Google rewards a consistent user experience, so your ad content and landing page should clearly connect and deliver on the same promise.
What is Google Ads Quality Score?
Quality Score is a 1–10 rating Google assigns to your ads based on how helpful and relevant they are to users. The higher your score, the better your chances of earning a top ad position. A strong Quality Score also comes with key benefits: lower costs—since Google reduces your cost per click (CPC), which can lower your cost per conversion—and greater exposure, as your ads appear more often and in better positions, driving more clicks and conversions without increasing your bids.
How do I improve my Google Ads quality score?
Your Quality Score is influenced by several factors, including how relevant your ad is to its keyword and landing page, your click-through rate, and your account’s past performance. Ultimately, the goal is to create ads that deliver the best possible search experience. Focus on improving three key areas:
Keyword relevance – Write ads that align with the intent behind your keywords and organize them into tightly themed ad groups. If a keyword shows learning intent, promote a guide or resource instead of a sales offer.
Landing page relevance – Ensure your landing page matches the ad’s message and makes it easy for visitors to take action.
Click-through rate – Understand your audience’s goals and craft offers and ad copy that speak directly to their needs.
