3V Gear is an online and brick-and-mortar retailer that specializes in tactical backpacks. They mean business when they say their brand is tough. Their sling tactical bags, EDC-friendly carry bags, and military-style backpacks are built to withstand the rigors of daily use.
With a strong reputation and solid sales, 3V Gear is here to stay. They aimed to grow their demographic’s audience reach by increasing sales, organic search, and customer loyalty in order to take on larger competitors outside their arena.
Blog Posts
A couple of 3V Gear’s blogs were excellent and brought in a lot of organic traffic. With the addition of fresh purchase-intent keywords, snippet-structuring content, up-linking to relevant items, and the option to subscribe to our blog post newsletter with more outdoor ideas than product push, these blogs were taken to the next level.
Video Content
Pictures don’t tell the whole story. Product videos were created to highlight the features of 3V Gear’s products and how to use them. These videos were then structured to flow alongside the content in 3V Gear’s email marketing. We used video marketing to make sections of the videos hosted on YouTube visible in search results by product type and features.
Product Feature Highlights
Considering that content had already been produced, We took control of 3V Gear’s social media accounts and began sharing feature videos that were focused on certain products to highlight some of the improvements over rival designs.
For the purpose of internally linking our items depending on the interests of our readers, we made use of blog entries that attract organic traffic and jumped on the back of this. We optimized the product and category pages using low- to high-traffic keywords. These keywords incorporated the 3V Gear brand’s features and style.
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