VANI Marketing Salt Lake City Digital Marketing Agency

Forseti Steel - Case Study

Client

Forseti Steel is an ecommerce company with a local store that has established roots with knife collectors. Forseti Steels offers exquisite, everyday carry knives that are practical and useful. They are high-end knives that are more of a craft than standard knives.

Objective

Forseti Steel was looking to increase their brand awareness, increase sales, showcase products and increase revenue through email marketing, and increase social media presence through content type.

Client

Forseti Steel is an ecommerce company with a local store that has established roots with knife collectors. Forseti Steels offers exquisite, everyday carry knives that are practical and useful. They are high-end knives that are more of a craft than standard knives.

Objective

Forseti Steel was looking to increase their brand awareness, increase sales, showcase products and increase revenue through email marketing, and increase social media presence through content type.

Our Strategy

Following VANI Marketing’s evaluation of the current social media, website, and emails for Forseti Steel. To increase consumer awareness of the brand, we came up with a plan to make use of social media platforms to collaborate with Instagram influencers and TikTok as well. We also reached out to YouTube content creators to review Forseti Steel knives. As part of Phase 2, we will prepare the website for improved SEO search functionality that will be brought on by more exposure, affiliates, and partnerships. Emails were redesigned to be more visually appealing the the demographic and set up segmentation and flows.

forseti-steel-molon-labe-tekmat

Our Strategy

Following VANI Marketing’s evaluation of the current social media, website, and emails for Forseti Steel. To increase consumer awareness of the brand, we came up with a plan to make use of social media platforms to collaborate with Instagram influencers and TikTok as well. We also reached out to YouTube content creators to review Forseti Steel knives. As part of Phase 2, we will prepare the website for improved SEO search functionality that will be brought on by more exposure, affiliates, and partnerships. Emails were redesigned to be more visually appealing the the demographic and set up segmentation and flows.

forseti-steel-molon-labe-tekmat

Social Media

With social media management, we leveraged Instagram to create beautiful photo imagery of Forseti Steel knives and increase how often posts are published along with hashtag research. We followed Forseti Steel’s brand which consists of dark, low-light content, to keep the brand representation going. Showcase clips and videos were created for TikToks platform as most of the viewers are men.

  • Increased social media post frequency
  • Created brand-specific content
  • Used relatable, and growing hashtags
  • Created links to different landing pages on the site
  • Created specific content targeted to top demographic

Social Media

With social media management, we leveraged Instagram to create beautiful photo imagery of Forseti Steel knives and increase how often posts are published along with hashtag research. We followed Forseti Steel’s brand which consists of dark, low-light content, to keep the brand representation going. Showcase clips and videos were created for TikToks platform as most of the viewers are men.

  • Increased social media post frequency
  • Created brand specific content
  • Used relatable, and growing hashtags
  • Created link to different landing pages on site
  • Created specific content targeted to top demographic

Email Marketing

The first week of increased marketing emails frequency and redesign of emails and offers saw a 3.2% rise in order rates, and each subsequent week saw further increases. To draw back visitors and build a devoted customer base, we developed segmented sections, and list of subscribers as well as new trigger flows.

Email Open Rate
53%
Click Rate
32%
Order Rate
24%

The first week of increased marketing emails frequency and redesign of emails and offers saw a 3.2% rise in order rates, and each subsequent week saw further increases. To draw back visitors and build a devoted customer base, we developed segmented sections, and list of subscribers as well as new trigger flows.

Email Open Rate
53%
Click Rate
32%
Order Rate
24%

Email Marketing

Previous
Next

SEO

We have changed to include new search phrases like “Forseti“, “Forseti Steel“, and “Damascus steel knives” in order to take advantage of the new search opportunities brought about by a rise in brand recognition via social media. Links to additional features within a category aid Forseti Steel’s knife selection.

SEO

We have changed to include new search phrases like “Forseti“, “Forseti Steel“, and “Damascus steel knives” in order to take advantage of the new search opportunities brought about by a rise in brand recognition via social media. Links to additional features within a category aid Forseti Steel’s knife selection.

Impressed? Your business can up here too.

Let’s talk business, specifically your business.

Impressed?
Your business can up here too.

Let’s talk business, specifically your business.