Forseti Steel is an ecommerce company with a local store that has established roots with knife collectors. Forseti Steels offers exquisite, everyday carry knives that are practical and useful. They are high-end knives that are more of a craft than standard knives.
Forseti Steel was looking to increase their brand awareness, increase sales, showcase products and increase revenue through email marketing, and increase social media presence through content type.
Forseti Steel is an ecommerce company with a local store that has established roots with knife collectors. Forseti Steels offers exquisite, everyday carry knives that are practical and useful. They are high-end knives that are more of a craft than standard knives.
Forseti Steel was looking to increase their brand awareness, increase sales, showcase products and increase revenue through email marketing, and increase social media presence through content type.
Following VANI Marketing’s evaluation of the current social media, website, and emails for Forseti Steel. To increase consumer awareness of the brand, we came up with a plan to make use of social media platforms to collaborate with Instagram influencers and TikTok as well. We also reached out to YouTube content creators to review Forseti Steel knives. As part of Phase 2, we will prepare the website for improved SEO search functionality that will be brought on by more exposure, affiliates, and partnerships. Emails were redesigned to be more visually appealing the the demographic and set up segmentation and flows.
Following VANI Marketing’s evaluation of the current social media, website, and emails for Forseti Steel. To increase consumer awareness of the brand, we came up with a plan to make use of social media platforms to collaborate with Instagram influencers and TikTok as well. We also reached out to YouTube content creators to review Forseti Steel knives. As part of Phase 2, we will prepare the website for improved SEO search functionality that will be brought on by more exposure, affiliates, and partnerships. Emails were redesigned to be more visually appealing the the demographic and set up segmentation and flows.
With social media management, we leveraged Instagram to create beautiful photo imagery of Forseti Steel knives and increase how often posts are published along with hashtag research. We followed Forseti Steel’s brand which consists of dark, low-light content, to keep the brand representation going. Showcase clips and videos were created for TikToks platform as most of the viewers are men.
With social media management, we leveraged Instagram to create beautiful photo imagery of Forseti Steel knives and increase how often posts are published along with hashtag research. We followed Forseti Steel’s brand which consists of dark, low-light content, to keep the brand representation going. Showcase clips and videos were created for TikToks platform as most of the viewers are men.
The first week of increased marketing emails frequency and redesign of emails and offers saw a 3.2% rise in order rates, and each subsequent week saw further increases. To draw back visitors and build a devoted customer base, we developed segmented sections, and list of subscribers as well as new trigger flows.
The first week of increased marketing emails frequency and redesign of emails and offers saw a 3.2% rise in order rates, and each subsequent week saw further increases. To draw back visitors and build a devoted customer base, we developed segmented sections, and list of subscribers as well as new trigger flows.
We have changed to include new search phrases like “Forseti“, “Forseti Steel“, and “Damascus steel knives” in order to take advantage of the new search opportunities brought about by a rise in brand recognition via social media. Links to additional features within a category aid Forseti Steel’s knife selection.
We have changed to include new search phrases like “Forseti“, “Forseti Steel“, and “Damascus steel knives” in order to take advantage of the new search opportunities brought about by a rise in brand recognition via social media. Links to additional features within a category aid Forseti Steel’s knife selection.
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